eBay Motors
Modathon

The eBay Motors Modathon campaign challenged three master builders with transforming a busted truck to bonafide trail beast, testing it on the country’s toughest terrain, and passing it off on the way to an epic off-road meetup. This carefully crafted visual identity system aims to capture the customizable and gritty process of modding a vehicle and pitting it against the great outdoors.

CLIENT
eBay Motors

AGENCY
The Many

TYPE
Branding + Social + Digital

TEAM
Creative Director - AJ Rivvers
Designers - John Paul Brantly + Robert Diep
Motion Designers - Chip Carey + Martin van der Valk