YouTube Kids
This cross-platform ad campaign for YouTube Kids set out to shed some insight on the type of content parents could find on the app, as well as to promote brand awareness. Although the campaign focused primarily on social and digital, there was also a print and OOH aspect. Leaning heavily into the vibrant expanded color palette of YouTube Kids, we were able to craft a playful look and feel accompanied by illustrated doodles and textures that allude to specific activities. When the video ends, they’re just getting started!
CLIENT
YouTube
AGENCY
The Many
TYPE
Branding + Social + Digital + Print
TEAM
Director - Jorge Andrade
Designer - Robert Diep
Motion Designer - Darleen Ralota













































Additional Concepts
Various creative explorations approaching the YouTube Kids campaign from different ways. These concepts ultimately went unused, or were retooled to work within the final approved execution.





