YouTube Kids

This cross-platform ad campaign for YouTube Kids set out to shed some insight on the type of content parents could find on the app, as well as to promote brand awareness. Although the campaign focused primarily on social and digital, there was also a print and OOH aspect. Leaning heavily into the vibrant expanded color palette of YouTube Kids, we were able to craft a playful look and feel accompanied by illustrated doodles and textures that allude to specific activities. When the video ends, they’re just getting started!

 

CLIENT
YouTube

AGENCY
The Many

TYPE
Branding + Social + Digital + Print

TEAM
Director - Jorge Andrade
Designer - Robert Diep
Motion Designer - Darleen Ralota

 

Additional Concepts

Various creative explorations approaching the YouTube Kids campaign from different ways. These concepts ultimately went unused, or were retooled to work within the final approved execution.