The Tailored Closet
Tailored Living, a brand known for its elegant custom home organization solutions, was in need of a complete identity overhaul. With a fresh new logo, visual identity, tone of voice, and creative brand guide, this creative reimagining better reflects the company's vision to stay up-to-date with current design trends. Through countless rounds of creative concepts, the final brand refresh features a minimalistic yet elevated aesthetic that strives to capture the feeling of inner peace only an organized home can bring.
CLIENT
The Tailored Closet
AGENCY
The Many
TYPE
Branding
TEAM
Design Director - Jorge Andrade
Designers - Robert Diep + Sarah Burley
Where We Started
The original Tailored Living logo and brand identity was in dire need of intentionality with its creative choices, thus presenting huge opportunities for design exploration. The holding container of the logo is meant to represent the organizational and modular aspect of the company’s product, while the color choices aims to reinforce feelings of calm within the consumer.
Creative Explorations
With the complete brand overhaul, the client emphasized that the new identity should reinforce key brand attributes that are central to the company. Those attributes were as follows:
Elegant
Approachable
Modular
Bespoke
Elevated
Calm
Each of the creative directions aimed to encompass multiple brand attributes to varying degrees. I explored many concepts that were distinctly unique from one another in order to address all client concerns and showcase potential directions for the brand.
Final Execution
The final logo itself is relatively minimal, with the mark representing a modular closet as well as the letter “T”. A bespoke logo type accompanies the mark, emphasizing the customizable yet elegant storage solutions offered by the brand. Lastly, we selected an overall muted and earthy color palette with a primary deep blue to achieve a sense of elevated and dignified calm.
