AT&T Fan Bowl

In January 2020 in New Orleans, AT&T kicked off the College Football Playoffs National Championship with the AT&T Fan Bowl. As the junior designer on Wasserman’s creative team, we collaborated on ways to bring fans closer to each other with shareable moments and push AT&T’s sponsorship footprint to the next level. The end result? 25k direct engagements, 207m potential reach for social, 500k livestream viewers, and a heck of a kickoff.

CLIENT
AT&T

AGENCY
Wasserman

TYPE
Experiential

TEAM
Art Director - Zak Smith
Jr. Designer - Robert Diep